Kérastase Genesis Bain Hydra Fortifiant is a detoxifying shampoo that gently purifies the hair and scalp. The cleanser is designed for brittle, fine hair that is prone to breakage. Bain Hydra Fortifiant shampoo gently removes sebum and product residues and counteracts the production of excess sebum. Creates an ideal environment to promote healthy hair growth and reduces the risk of hair loss due to breakage. The purifier is enriched with Edelweiss extract which has hydrating and protective properties, and with ginger which strengthens the hair and balances the scalp.

How to use Kérastase Genesis Bain Hydra Fortifiant

Apply the right amount of shampoo to damp hair, massage gently and rinse. If necessary, repeat the treatment. To obtain maximum effects, continue the treatment with the conditioner or mask from the same line.

Kérastase Genesis is the first dual-effective line that combats hair loss and breakage. The nourishing series offers a revolutionary solution to prevent hair loss, and is part of a luxurious treatment for daily hair care.

The line consists of a complete hair care system, from washing to intense treatments, all products are enriched with a pleasant fragrance and the usual luxurious formulations of Kérastase.

Hair loss problems have now become the number one concern of the Millennial generation, they are in the ranking even before the problems of dehydrated hair or damaged hair. Lifestyle often plays a key role in the progression of hair loss, but until now no treatment has addressed the problem so luxuriously. Often products to prevent hair loss are formulated only for male hair, or are medical devices with not very convenient application.

However, with the launch of Genesis products everything changes! The Kérastase Genesis line is not only inspired by wellness and beauty items but also contains very effective and cutting-edge ingredients. The products, enriched with a pleasant fragrance and a natural consistency, are developed to satisfy even the most sophisticated needs.

Why does hair fall happen?

If you find a lot of hair on the pillow, on the brush or on the floor of the various rooms you often get worried. The hair may have fallen directly from the root or, damaged, broken along the lengths. If hair falls out excessively, the hair bulb is often weakened due to stress, hormonal changes or diet. These conditions could be one of the causes that leads to hair loss